BBC Sports Personality of the Year is returning to Echo Arena for a second time.
Heritage event, The Clothes Show, launches new fashion & beauty festival across the city.
Echo Arena Liverpool has signed a naming rights and supply deal with Halewood Wines & Spirits for its new VIP lounge.
British Style Collective presented by The Clothes Show in association with Alcatel kicked off the Bank Holiday weekend as models and dancers paraded through the streets of Liverpool.
Organisers of the UK’s biggest ever fashion festival - British Style Collective presented by The Clothes Show - are encouraging businesses to get involved when it hits the city’s streets.